Preformed vitamin A: Retinyl palmitate is a retinoid (like retinol), meaning its more bioavailable (easily absorbed into the body) compared with beta-carotene and other carotenoids which must go through a conversion process. Beautiful Skin: Vitamin A is necessary for healthy skin and helps support cell turnover meaning shedding of old, dull skin cells and can help with collagen synthesis. Its also an antioxidant for a healthy glow. Retinyl palmitate is found naturally in skin and is a healthy alternative to topical retinoid use for those with sensitive skin. Long, Healthy Hair: Vitamin A promotes hair growth and health as it supports cell growth and helps moisturize by stimulating the sebaceous glands. Immune Support: Antioxidant vitamin A helps with immunity by supporting white blood cell production.  Vegan Formula with MCT Oil: Why Not Natural liquid Vitamin A drops are a hard-to-find vegan retinyl palmitate (in food, preformed vitamin A is found in meat, especially liver). Our vitamin A 10000 IU is carried in MCT oil as taking with fat improves absorption, and can be adjusted to desired dose (each drop contains around 1100 IU of vitamin A). The statements above have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Please consult with a physician or healthcare professional before starting any supplement, especially if pregnant or lactating, taking medication, or if you have a medical diagnosis. Discontinue use if any negative reaction occurs.